“Once, a bear was strolling down the road and a butter cream pie stroke on his head! And then Another, and then another stroke right on the top. The butter cream mane transformed him into a lion” This is a narration for a TV commercial. In 2006, this animation TV commercial became a hit right after it was first released on TV. The main character, Butter Lion, then turned into the most adorable super star in Taiwan shortly.

 

Butter Lion is an innovative brand created by a 50-year-old stationery company in Taiwan, named Lion Pencil. With its cultural cradle companies of stationery and art, Lion Pencil and Lion Art, Butter Lion is bestowed with inheritance of imagination and aesthetic concepts. With the slogan “Imagination is your superpower”, Butter Lion aims to expand to the international market and brings infinite possibilities to its fans.

 

Lion Pencil Co., which has sponsored various kinds of cultural events for the past decades, decides to start a whole new brand to attract this creative generation of people. After the creative marketing team’s brainstorming, the out-the-box thinking Butter Lion was created in 2006, marking a milestone for Lion Pencil. A narration for the TV commercial that “the butter cream pie transformed a bear into a lion” not only inspires everyone’s imagination, but also revitalizes company brand image with reminiscence.