Einstein once said: "Imagination is more important than knowledge." With the power of imagination, we have the chances to realize our dreams.

"Butter Lion" is the first character brand started by the Lion Pencil Co., which inherits the genes of “practicality” and “innovation” from its mother company. The key ingredient of Butter Lion products are not only their good quality but also their inimitable Butter Lion spirit “Imagination is your superpower”.

Transforming from a bear, the Butter Lion has become the best spokesman for imagination in his home country. The witty and whimsical Butter Lion brings his joyful imagination into our daily life. The core spirit “Imagination is your superpower” is not only advocated and demonstrated in the TV commercials but also can be found in designs of the products, thus leaving people unforgettable experiences.

To inspire the audience’s imagination, the creative marketing team of Butter Lion is devoted to implement the slogan, “Imagination is your superpower”, when coming up with a new series of collection. The team endeavors to bring fun and joy in every detail of Butter Lion products, from the appearance, function to the packaging, so everyone can experience the pure delight when his or her heart is touched by the unique Butter Lion products.

Butter Lion is determined to inspire everyone’s unlimited imagination, curiosity and creativity by his superpower. When anyone discovers fun ideas in his or her life, he or she is being nourished with passions. Life becomes fulfilling and joyful. It is Butter Lion’s desires to motivate us to explore the possibilities in our lives.

Butter Lion is endeavored to touch everyone’s heart through realization of human creativity. Igniting the superpower that lies in every one of us, let Butter Lion build our dreams with us.

With markers in our hands, we could fulfill our dreams. Let’s color our lives together with Butter Lion!